| Chain Store
Watch Find out what major player
resigned at ReCollections!
Also: the city where both ReCollections and
Archiver's plan to open - along with some reaction from a local independent
retailer.
New Editorial
Scrapbooking Expos and Events
The upcoming year will be the busiest yet for large consumer scrapbook
events. We've got the lowdown on the all-new conventions being added to the
mix next year, along with new (and sometimes surprising) locations being
added by existing major events -planning companies. How have these events
grown and changed over the years, and what's in the future?
New Article
The Can Spam Act and What it Means For You
Part 5
Teaching Scrapbooking:
A Guide For Retailers and Instructors
Prepared By National
Instructor and Scrapbook Designer Antuanette Wheeler
More
Updates:
Trade Show News, Business Spotlight,
and More!
December 2003
Scrapbook Industry
News
Industry Insider
Find out what scrapbooking company made it to Inc. Magazine's Top 500 list!
and...
What large product manufacturer just got
acquired by an even larger manufacturer?
Plus - get the details on the non-industry stores who are adding extensive
scrapbooking sections to their locations!
You'll also learn statistics on consumers'
purchasing habits at conventions..
And what legendary scrapbook store is
closing its doors - we're sad!
And much more!
Chain Store Watch
Find out the planned 2004 locations of Archiver's and ReCollections - are
they coming to your town?
Discover how many stores each plans on opening in the future (both are in
the hundreds!!!) Will they totally take over?
And find out what large craft chain is expanding its superstores to
include a large scrapbooking section - bringing in yet another retail player
into the mix.
December's Theme:
Overwhelmed?
For many people, December is a busy month. If you are also self-employed,
trying to get everything done can get overwhelming. In this issue, we offer
four full-length, in-depth articles on how to handle the overwhelm. You'll
find that just reading them can help to ease your stress!
Plus:
Digital Zone - In this issue, we'll give
you Web design tips and the way to use Google.com to set up a new profit
stream for your business
Spambo - Is your In Box filling up?
Spambo has got your back! In this issue, learn about the latest legislation
to be passed, and new technologies that have the potential to hurt you if
you send out business emails to your contact list. It's getting scary out
there!
Teach Your Techniques - The latest
installment of advice for retailers and instructors, written by national
instructor and published scrapbook designer Antuanette Wheeler.
Ask Sue/Readers'
Forum - You've got questions, we've got answers!
October 2003
Scrapbook Industry
News
Industry Insider
Get the details on three new
scrapbooking magazines to hit the market
Find out what celebrity is designing her own line of scrappin' supplies
Learn about a new direct sales company
Plus:
Learn what major manufacturer is designing a line of exclusive supplies for
Target department stores (but isn't putting their name on it!)
And much more!
Behind The Scenes At
MemoryTrends!
We walked the show floor for two days straight and we're bringing all the
buzz on the hottest products and companies to you! From class kits for
retailers to the most beautiful paper we've ever seen to the perfect
solution for printing on vellum to a new cardstock supplier who claims to
have the largest selection in the industry - we really discovered some great
stuff! You'll learn about these companies and much more.
Chain Store
Watch
Find out what scrapbook store chain has just opened a new store -
and find out what chain is opening 15 new stores in 2004.
And we also uncovered how much revenue each location of this
scrapbook chain generates (it's in the 7 figures!!).
October's
Theme: Building Your Success Team
Four full-length, exclusive articles on how to build a "success team" -
people who will help you to be as successful and you possibly can! Discover
what a success team is, and how you can easily form one today!
Plus:
Ask Sue/Readers' Forum - Profitable
Marketing Through Events and Conventions
Digital Zone - Learn how to
profit from digital scrapbooking!
SPAMbo - How to make sure your
emails get delivered
And much more!
September 2003
Scrapbook Industry
News
Industry Insider
Tons of insider info!
Behind The Scenes At ACCI!
We bring behind-the-scenes information from ACCI 2003 to you!
Chain Store Watch
The latest news on the new store openings from the scrapbook-only chains,
Recollections and Archiver's.
September's
Theme: Power Up Your Publicity
Four full-length, exclusive articles on how to use free publicity to get
more exposure for your business!
Plus:
Ask Sue/Readers' Forum - Start your own
product design company!
Digital Zone
SPAMbo
And much more!
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