Sue DiFranco is a business owner, published author, speaker, and personal consultant. She has been tracking the scrapbook industry since 1998, and is recognized as an expert in this field.

Owner of Fun Facts Publishing
DiFranco launched Fun Facts Publishing, the only company devoted to helping scrapbook business owners of ALL types succeed, in 1998. As an entrepreneur, she knows firsthand what it takes to begin a successful business and market it effectively.
 

Personal Consultant
DiFranco has provided advice, support, and inside knowledge to scrapbook business owners on the phone, through email, and on-site. Read testimonials here.
 

Published Author
DiFranco has written more than a dozen publications on the scrapbook industry, including the first book ever written on the topic, Secrets of Scrapbooking Success: Making Money, Making Memories, originally published in 1999.

Her two books, Secrets of Scrapbooking Success: Making Money, Making Memories, and Memory Marketing: How To Successfully Promote and Publicize Your Scrapbooking Business, have been ranked as the #1 and #2 Best-selling Scrapbooking books on Amazon.com. To read dozens of testimonials, please click here.

DiFranco writes, edits, and publishes a publication for the scrapbook trade: Scrapbook Industry News, a free ezine with a current subscriber base of more than 10,000.

Her articles on the scrapbooking industry have been published in Craftrends Magazine, Scrapbook Premier Magazine, Memories In Store Magazine, AccuCut's Retail Industry Edge, and ScrapbookArticles.com.

She has also been a published writer on other topics for more than fifteen years, in print, television, and the Web.
 

Marketing Expert
DiFranco has more than ten years of marketing experience. Some of her experience includes:
Originating and implementing an aggressive marketing campaign for Fun Facts Publishing, enabling the company to experience exponential growth
Developing an online marketing campaign for a teen entertainment Web site
Developing an inexpensive, grassroots marketing campaign for the local television entertainment program she created in the early '90s
Writing television commercials for a successful music store
 

Seminar Leader
DiFranco has traveled the country, teaching scrapbook business seminars at the Memories Expo consumer conventions. The Make Money Scrapbooking™ Workshop Series is the first and only seminar series of its kind.

She has also taught various retail seminars at the ACCI and HIA (now CHA) trade shows, and the MemoryTrends trade show.
 

What Others Are Saying
Unsolicited testimonials about DiFranco's seminars, books, trade publication, and much more, are listed here.
 

In The Press
DiFranco and Fun Facts Publishing have been recommended by, and featured in, The New York Daily News, Memory Makers Magazine, The Wall Street Journal, The Trenton Times, PaperKuts Magazine, Craftrends Magazine, The Kansas City Star, and LA Parent Magazine.
 

Media Experience
Prior to launching Fun Facts Publishing, DiFranco worked in television. She gained much of her knowledge of media publicity firsthand, and shares what she has learned through her books, seminars, and personal consulting.
On-Air Reporter, Writer, and Producer for ABC and NBC local news affiliates in New England.
Creator, Host, Producer, Writer, Editor, and Marketing Manager of local monthly entertainment television program
Creator, Host, Producer, and Writer of Web-based weekly entertainment news television program
 

Web Experience
DiFranco became involved in the Web world in 1997, when she worked as a full-time writer for a teen entertainment Web site in L.A. She learned all aspects of grassroots online marketing that she applied to her own company's Web site. These basics of online marketing are also included in her publications, seminars, and personal consulting.

DiFranco wrote and published a syndicated daily entertainment news column, a monthly music column, and various articles and interviews for an entertainment Web site. She also created, wrote, produced, and hosted the Web's first weekly teen entertainment news television show.

She followed that up with work as a writer and producer at another Web site in Manhattan that produced and aired television shows for the Internet.

She also serves as Webmaster of the company Web site, www.funfactspublishing.com, and is responsible for all content management and design.