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#1 Resource For: Starting a Successful Scrapbooking Business Growing Your Existing Scrapbook Business Insider Information on the $3 Billion+ Scrapbook Industry |
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You have arrived at the latest online issue of Fun Facts Publishing's ezine, Scrapbook Industry News. Subscribe to Scrapbook Industry News! Fun Facts Publishing E-Zine "The most damaging phrase in the language is, 'It's
always Back issues of this publication are available online at: IN THIS ISSUE: 1. This Issue's Sponsors Please Visit This Issue's Sponsors:
Ezine Sponsorships Click here for more info! Hello and a warm welcome to all new subscribers! We're excited to announce that we'll be teaching a new seminar
at the National Stationery Show on May 18, 2004, right here in New York
City. "Catch the Scrapbooking Wave" will provide an overview
of the scrapbooking industry. The National Stationery Show is an awesome,
must-see trade show, with all types of stationery, gift, and scrapbooking
products. Check it out here: We have been working on adding extra benefits for those of you who are Platinum members, including additional content, e-books, members-only specials, and more. Please see below for what members are reading about this month. Would you like to help? We're looking for businesses who would like to be Platinum Partners. All you need to do is offer a special promotion of your choice to Platinum members, and we'll highlight your business information and special for as long as you'd like. If you're interested in being a part of this, please email partners@funfactspublishing.com and we'll send you an email with the details. International Scrapbook Industry Day celebrated its first year on March
4, 2004. Many people in the industry sponsored promotions on this day
- we've included several business owners' plans on the Industry Day section
of our web site. In addition, you can find sample press releases, industry
fact sheets, and more, to help you in your plans for next year's celebration: And finally, if you're a new subscriber, you might be wondering why certain words in this ezine are separated with asterisks. It's because the appearance of certain words will trigger some email providers to not deliver the message. If you find that you're not receiving this ezine on a regular monthly schedule, it might mean your email provider is rejecting it. Remember that you can always read each issue online here. Thanks so much for being a part of Fun Facts Publishing! I hope you enjoy this issue, and please feel free to stay in touch with whatever comments or questions you may have.
Sue DiFranco, Founder
This tip comes to us from Michelle Mathy of Scrappers' Alley in Villa Ridge: Many storeowners from time to time wonder what to do with the leftover
issues of various scrapbooking magazines that have not sold by the time
the next issue has come out, and we are always looking for ways to promote
our businesses and bring in new customers as well. This tip can also work well for non-retailers too. Direct sales consultants, instructors, and custom scrapbook artists can also use magazine marketing to help spread the word about their businesses! ================================================== "I LOVE your Platinum editions! You do a terrific job of
gathering pertinent information every month. Yours is the only magazine
(paper or electronic) that I read from top to bottom. Thanks for giving
the industry a great tool." - Mary Lou Sheridan, Novel Approach,
Inc. Platinum members have access to exclusive industry content, e-books, promotions and specials, and much more! Here's a brief look at what members are reading about in March:
The hottest products, the newest trends, and the most-talked-about new exhibitors! Plus a fun sprinkling of industry gossip.
Concerned about the chain stores entering our industry? We keep a close eye on the chains and pass this information along to you. We believe that the chain stores DO add much value to this industry, and the strong independent retailers will survive - but it's a wise business decision to be as informed as possible. In this issue, we'll give you Archiver's next five locations, along with news about one of ReCollections' marketing campaigns.
Our advice to a new retailer who was taking over the reigns at a poorly-managed scrapbook store. We detail exactly what she should do to win back customers. Valuable advice for longtime retailers as well!
In Part Six of this ongoing series, Antuanette Wheeler discusses the many class kits that are available and how they can make both retailers' and instructors' lives easier. Plus much more! To view a sample copy of "Scrapbook Industry News Platinum Edition," and to take advantage of all the benefits of this membership, click here. Meet Cindy Minear, owner of Scrappin' Twins, in this month's In The ScrapLight! Cindy explains how she launched the only company dedicated exclusively
to the twins and triplets market. You'll learn marketing ideas, business
advice, time management tips, and Cindy also fills us in on the new industry resource for manufacturers and retailers, ScrapbookManufacturers.com. Read Cindy's inspirational story here: Visit Cindy's site here: Scrapbooking in the Media! Check here for an updated listing of scrapbooking media links - more than 10 new links added to media who have mentioned scrapbooking in the past month! Includes a national story on MSNBC and a CBS news story from HIA 2004 showcasing the new manufacturer, Reminders of Faith! Here's the links you need: http://www.funfactspublishing.com/resource.htm ======================================================= Scrapbooking Business Articles More than 70 articles in our library of information and inspiration! Marketing, business, taxes, promotions, industry-specific, and much more. Feeling stressed and overworked? Read our "Inspiration and Motivation" articles to remember why we chose the joys of entrepreneurship! http://www.funfactspublishing.com/Articles/articles.htm
More than 30 events listed! Retreat, crop, and expo organizers - list your requests for donations here. Manufacturers - if you're interested in donating products as part of your marketing plan, check here for donation requests. http://www.funfactspublishing.com/donations.htm Our Classifieds section features scrapbook business owners who are looking for help. If you're a teacher looking for a place to teach, or an event organizer looking for a teacher, this is the place to do it! If you're looking to sell your store, or hire some help, this is the place to do it! Several new classifieds have been added this month, including web sites, stores, scrapbook signs, and inventory for sale. To view the current list, please click here. |
The
results of the latest scrapbook study