You have arrived at the latest online issue of Fun Facts Publishing's ezine, Scrapbook Industry News.

Subscribe to Scrapbook Industry News! FREE info delivered straight to your e-mailbox every other week!

Simply send a blank email here.

Fun Facts Publishing E-Zine 
"Scrapbook Industry News"
August 1, 2003 Issue 59
Copyright 2003 Fun Facts Publishing.
All Rights Reserved. 

"The average person puts only 25 percent of his energy into
his work. The world takes off its hat to those who put in
more than 50 percent of their capacity, and stands on its
head for those few and far between souls who devote 100
percent." - Andrew Carnegie

Back issues of this publication are available online at:
http://www.funfactspublishing.com/Ezine/ezine.htm 

You are receiving this because you signed up at
http://www.funfactspublishing.com  or asked to be put on the list.
This E-zine may be forwarded freely to as many people you know
who would benefit from it, as long as it is kept in its entirety.

IN THIS ISSUE:

 1.  This Issue's Sponsors
 2.   News and Updates
 3.   New Contest! Design Our Book Covers and Win!
 4. Tip Of The Week: Celebrate International Scrapbooking
Industry Day!
 5.Craftrends Corner: What Women Want
 6. What's In This Month's Platinum Edition?
 7.Meet Family Forget Me Nots: In The ScrapLight
8. Memories Community Notes: What's Hot In The East
9. For Sale and Help Wanted! All New Classified Ads
10. Our Upcoming Seminar and Trade Show Schedule
11. Article: Staying On Track
12.New Books! Pre-Order Special!
13.Meet Our Seminar Sponsors
14. Enter Our August Sweepstakes!

Please Visit This Issue's Sponsors:

Scrapping With Style www.ScrappingWithStyle.com Scrapping With Style offers only the highest quality scrapbooking supplies and often hard-to-find items. With everything from the newest embellishments and hottest paper to discounted QuicKutz and exclusive items you'll find nowhere else, we've got what you need. Come visit our message boards and join the birthday club for additional discounts! www.ScrappingWithStyle.com

Scraps Of Time Please visit our website: http://www.LittleScrapsOfTime.com Your premier online source for walnut ink crystals, vintage embellishments and rubberstamps, ephemera, and collage elements. We strive to offer the latest unique products for your vintage scrapbooking and altered book needs. We welcome wholesale inquiries on the walnut ink crystals.

Ezine Sponsorships
Put your business information in front of thousands of members of
the scrapbook industry! For every full-color ad you place in Scrapbook Industry
News Platinum Edition, you receive a FREE text ad in this Ezine!

Click here for more info!

Hello and a warm welcome to all new subscribers!

Well, we survived the blackout! It was quite a surreal experience seeing Manhattan in complete darkness. We went to Times Square just to see what it looked like without all the neon lights everywhere - it will probably be the only time we'll ever see it like that! Back at home, we opened the windows (our air conditioners are on so often, Michael joked that it was actually us who caused the blackout!), listened to AM radio, and talked. By the next morning, it was business as usual!

It's hard to believe it's been a whole month since ACCI! It was wonderful to see so many of you there! We taught another marketing seminar, "Scrapbook Business University," and also had a booth exhibiting our products and services. It was great to run into old friends, as well as make so many more new ones! Thanks to all of you who came up to say hi!

In ultra embarrassing news, I turned into the biggest scrapbook geek of all time when I spotted Becky Higgins on the show floor. Michael and I were walking back from a meeting when I spotted her. I stopped her and just began babbling incoherently. Ever the kindest and most patient person, she politely asked me to slow down. I tried, but it was too difficult.

Finally, I thanked her for stopping and Michael led me and my bright red face away. "I'm sure she gets that all the time," he tried to reassure me. "But I'm in the industry! I'm supposed to be a professional!" I wailed. Embarrassing though it was, it was a pleasure to meet Becky - she was sweet, kind, and down to earth.

In other news...

Scrapbook Industry News Platinum Edition

Our biggest announcement is the launch of our all new monthly publication, "Scrapbook Industry News Platinum Edition." We're very excited to offer another source of information and inspiration to help you all continue down your individual roads of success! This new publication will contain all new information that is not found in this ezine and will be accessible only to subscribers.

We just have so much information here to get out to you, this ezine is simply not enough. In the Platinum Edition, you'll have access to many exclusive articles revolving around a monthly theme (this issue's theme is "Power Up Your Publicity," so you'll learn tons on how to launch a successful P.R. campaign and get free media publicity).

The Platinum Edition also features several exclusive regular sections, including Digital Zone, Ask Sue, and Teaching Scrapbooking: A Guide For Retailers and Instructors. And perhaps the most anticipated section is Industry Insider, in which you'll learn information on the scrapbook industry that you won't find anywhere else - news you need to know to run the most successful business as you can.

The best news is, you're able to read a sample issue at no cost. Get a feel for what you can expect every single month by visiting here.

Pre-Order Update

In other news, those of you who have placed pre-orders of our upcoming books (thank you!) can expect to receive them in mid-September. Please email us if you have any questions.

Our Upcoming Seminars

Come visit us at MemoryTrends, where we will be teaching two seminars: "Retailers’ Success Secrets - Custom Scrapbooking and Other Ways To Multiply Your Profits!" and "Simple Steps To Cyber Success - E-Z Marketing With E-Mail, E-zines and E-Commerce." More info here:
http://www.funfactspublishing.com/mt.htm

Registration is now on for our two-day seminar, Make Money Making Scrapbooks For Others, at the Memories Expo show in October in Orlando. Learn more here:
http://www.funfactspublishing.com/memexpo.htm
http://www.memoriesexpo.com

Looking For Sales Reps To Write Article

Sales Reps: We're looking for someone who has had experience as a sales rep to write an article for us on how to break into the biz. If we choose your article, you'll receive one of our books, up to 20 dollars, for your time. Your full contact information will also be included. Please email
us at info@funfactspublishing.com .

Don't forget to check out our "Scrapbooking In The News"  article, where we have added even more links to places where the media has written about or mentioned scrapbooking. This information is perfect for you to use in your business plans, in your press release/media kit (to prove that other media have recognized this industry), or just to read for fun!

If you're a new subscriber, you might be wondering why certain words in this ezine are separated with asterisks. It's because the appearance of certain words will trigger some email providers to not deliver the message. If you find that you're not receiving this ezine on a regular monthly schedule, it might mean your email provider is rejecting it. Remember that you can always read each issue online here.

Thanks so much for being a part of Fun Facts Publishing! I hope you enjoy this issue, and please feel free to stay in touch with whatever comments or questions you may have! Have a fabulous month!

Return to top of page

Get ready, all you designers out there! We're ready to update the covers of our first two books and we need your help!

All you need to do is design a book cover for either "Secrets of Scrapbooking Success," "Memory Marketing," or both, and email it to us. The winner will receive 100 dollars cash, and full credit and contact information in the book, on our Web site, and in this ezine!

Here are some helpful hints...

The design should be 400 pixels in height and 310 pixels in width. (Please keep in mind that the winner will be asked to submit a high resolution graphic no less than 3300 x 2550.)

It can be full color and can include whatever photos you may want to use (as long as you receive copyright clearance).

Those of you who have read the book know what's in it, so that may help you. If not, you can read all about the books on our Web site here:
http://www.funfactspublishing.com/books.htm

Our favorite colors are pink, silver, and purple, but you should use whatever colors you feel best suit it.

Please email a version of the design, no more than 100K, to michael@funfactspublishing.com .

Thanks so much, and good luck!

Return to top of page

Beginning in 2004, March 4 will be recognized as International Scrapbooking Industry Day, sponsored by Fun Facts Publishing. It will be included in Chase’s Calendar of Events, the official book detailing every holiday and observance, available at all major book stores and libraries, and most media outlets.

This is the official description of this day: "On this day, we celebrate both the growth of the scrapbooking industry and the dedicated entrepreneurs who have worked so hard to make it happen. We seek to increase awareness of the scrapbooking industry and to reflect on ways we can advance this industry to share the gift of scrapbooking with everyone."

You should absolutely, positively contact the media about this date as it grows closer. You are virtually guaranteed to get publicity! Please click here for an extensive list of tips and resources on Scrapbooking Industry Day.

 

Return to top of page

When American Demographics celebrated its 25th anniversary, the magazine asked demographic experts to comment on the driving trends of the last quarter of a century. Jeffrey Humphreys, director of Selig Center for Economic Growth at the Terry College of Business at the University of Georgia, said, "Among the most significant demographic trends of the past 25 years has been the rising participation of women in the labor force, which greatly increased the productive capacity of the nation. Also, as women became more career-oriented, they delayed marriage and childbearing, which lowered birth rates and altered the age distribution of the population."

It would be hard to argue that the changing role of women hasn’t also changed retail in in numerous ways - both what we buy and how we want to buy it. Remember when there was no pre-bagged salad?

So what do women want?

She likes bright, clean, and organized stores.
She’s an impulse shopper and wants displays that entice her to buy.
She likes stores that offer the services and conveniences that make her life easier.

If you want the full report of What Women Want, email your request to beth.hess@primedia.com  .