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Media Success Story!

By Sue DiFranco
Copyright © 2002 Sue DiFranco/Fun Facts Publishing
 

Once again, scrapbooking is featured in a local newspaper, providing the businesses involved with TONS of free publicity. As I've been reiterating, an article in the paper mentioning your business is much more worthwhile than paying for an ad. Here's our latest success story:

Marci Whitford, Memories Community Midwest Regional Director, recently got the idea to schedule a crop. She teamed up with a few area stores, had them put it in their newsletters, and watched in amazement as the numbers grew. Finally, at 165 registered croppers, they needed to cut it off. Luckily, one of the storeowners contacted the local media. You can read the article written about the event here:
http://www.pantagraph.com/stories/012102/new_20020121003.shtml

Great job, to Marci and everyone else involved! Remember, it only takes a moment to pick up the phone or write a media release - but it can mean MONTHS of great publicity! Good luck!
 

ABOUT THE AUTHOR

Sue DiFranco is the founder of Fun Facts Publishing and the author of more than a dozen books on building and marketing scrapbooking businesses and services. To learn more about how to turn your scrapbooking passion into profit, visit http://www.funfactspublishing.com to read a library of FREE information and get started today! 


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