By Sue DiFranco
Copyright © 2002 Sue DiFranco/Fun Facts Publishing  

This day presents unlimited marketing opportunities. Here are just some of the ways to cash in on this frenzied, football-filled day:

Football Widows Crop Or Class
Hold a special crop and/or class for all of the 'football widows' who would otherwise be lost in a living room of beer, Tostitos, and a too-loud television. (Of course, not every woman belongs in this category. There are many who enjoy the sport.)

Begin announcing the event several weeks prior:
Put signage in your store
Announce it on your Web site
Put it in your newsletter or Ezine
Send a direct mail piece to your mailing list
Tell everyone you know

There are many ways to make this crop cute and memorable. Why not have everyone wear a football jersey, or at least smear some black lines on their face? Come up with a cute title for the class or crop, and design games and pages around football 'themes.' Don't forget the snacks!

Football Fotos Class
They might not be playing in the Super Bowl yet, but many scrapbooking parents have children involved in the sport. (This, of course, includes cheerleading.) Why not offer a special class for scrappers who want to make football pages? Another idea would be to encourage scrappers to take photos of their family¹s version of Super Bowl Sunday and scrap those pictures.

Product Designers: Put Your Helmets On!
Whether you're a paper piecing whiz or a sticker inventor, make sure you have products lined up and ready to go to capitalize on the football craze. Send samples and news releases out to the media several months in advance. If you offer your products wholesale, make sure samples are in the hands of storeowners by the time January hits.

Storeowners, Both Retail and Online
Arrange your football merchandise in a pleasing display. Set aside a special Web page that groups your football products together and announce it on your Home page. Show some layout examples. Offer a special 'sale' on your football-themed merchandise. 

For dozens of other monthly marketing ideas and tips just like this one, check out our report Month By Month Marketing For Your Scrapbooking Business. It's an invaluable resource you'll use throughout the entire year!