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An Example of a Great
Press Release

By Sue DiFranco
Copyright © 2003 Sue DiFranco/Fun Facts Publishing
 

I was very impressed with the following press release when we received it. The Sentimental Playground used the essential elements that make every release good: the format was correct, they used quotes to help tell the story, they followed through with complete contact information. Take a look!

[All contact information, including logo, on top of page]

For Immediate Release
Contact: Christine Sutton (207) 655-7109

Scrapbookers Find a Way to Conquer Their Piles of Photographs

     RAYMOND, ME (December 4, 2002) - Scrapbookers are finding help with a traditionally daunting task. By using the Photo Pockets system, created by The Sentimental Playground, scrapbookers are finding it easy to organize their photographs, record journaling notes and pre-plan scrapbook layouts. As a result, they are scrapbooking more often and creating pages that hold more meaning.

     When Christine Sutton and Tracey DuBois started The Sentimental Playground, they didn't begin with the intention of creating products for the scrapbooking industry. "When we first opened our business, our desire was to share the gift of scrapbooking by hosting workshops and events," Christine explains. "We soon realized that people didn't have the time or know-how to organize their photographs. After watching so many 'would-be scrapbookers' struggle with their photographs, we decided to create a solution."

     Theresa Perry, owner of ScrapAttack, is thrilled to have found a solution for managing her own photographs. "I have struggled with what to do with pictures I want to scrapbook. I have tried Ziploc baggies, separating photos with paper dividers (journal notes written on paper) and even carrying them in plastic containers. None of these ideas work like I want it to, and when I saw Photo Pockets, I knew that I had found the answer to my organizational dilemma. I see great success for the product. I think it meets a need for scrapbookers that hasn't been met yet."

     Photo Pockets are one of many products created by The Sentimental Playground, which are designed to simplify the organizing process and inspire people to scrapbook. Acid-free, lignin-free photo organizing envelopes, package of 12, retail price: $4.50. Please visit www.photo-pockets.com to learn more. Christine Sutton is available for interviews. Please email info@sentimentalplayground.com or call (207) 655-7109.

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Along with the release, Chris included this note: "Just wanted to let you know that we found your "Memorable Media Kits" to be very helpful! It really helps take the guesswork out of the process." Thanks, Chris!
 

ABOUT THE AUTHOR

Sue DiFranco is the founder of Fun Facts Publishing and the author of more than a dozen books on building and marketing scrapbooking businesses and services. To learn more about how to turn your scrapbooking passion into profit, visit http://www.funfactspublishing.com to read a library of FREE information and get started today! 

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