By Sue DiFranco
Copyright © 2001 Sue DiFranco/Fun Facts Publishing

Whether you are a glass-is-half-empty person ("Aw, the summer's practically OVER!") or a glass-is-half-full person ("Yay! I still have a whole month left of summer!"), there's no denying that the Back To School season is right around the chalkboard. And what better excuse to begin a manic marketing campaign! Here are some ways to get started:

Retail and Online Stores
Group school products together, along with layout samples. Include both local and "standard" school colors as part of your featured product line.
Package together "kits," or offer a "Buy 4 B2S products, get your 5th for free."

Teachers
Offer special B2S classes for people of ALL ages. Have one just for students, one for adults scrapping their school years, and classes on specific school times: elementary, prom, graduation, etc. 

Custom Scrapbook Artists
Have a B2S "sale." Provide a "discount" to those who would like an album of their own school years, or the school years of their child. Put out the word through bulletin boards, direct mail, your LSS, and your Web site.
Create pre-made B2S and ABC albums and sell them at local fairs and school functions.
Offer a year-long, ongoing service to parents. Sell it as: "Preserve Your Child's ?th Grade Year!" Have the client provide you with school-type photos periodically throughout the school year, design the pages, and return them to the client. Keep up the process until next June - by which time you'll have made some hefty profits! (Especially if the parent is an avid photo-taker.)